Australian Fashion Labels
An innovative international fashion business, Australian Fashion Labels offers fast contemporary fashion and affordable luxury apparel across its now seven in-house labels.
In 2007, company directors Dean and Melanie Flintoft founded Australian Fashion Labels in Adelaide, South Australia with the introduction of Finders Keepers (now Finders). With its focus on quality and on-trend pieces with trans-seasonal appeal, the label truly flourished. From there, the company has introduced five other labels – namely, C/MEO Collective in 2010, Keepsake in 2011, The Fifth in 2014, TY-LR in 2015 and Jaggar Footwear in 2016.
Each brand has found global success in its own right through its dynamic release of monthly ranges, yet maintaining a strong focus on the core aesthetic on which it was founded. Australian Fashion Labels now sells through stockists with over 1,700 stores worldwide including major department stores (including Lane Crawford), as well as its own online and bricks and mortar retail platforms – BNKR and TY-LR.
As the brands grow, the team constantly challenge themselves to deliver directional and innovative collections that will impact, and essentially mould, the future of fashion. The company remains head quartered in Adelaide, South Australia, and now employs over 160 staff worldwide. We have an office in Shanghai, which opened in 2014 and was pivotal in introducing and establishing all of our brands in the Chinese market.
In 2014 Australian Fashion Labels was one of the early movers to recognise a rapid development of multi brand retail channels and demand for contemporary designer fashion labels in China. In orders to build their brands and service this growing market they established an entity in Shanghai last year. The company is now selling to more than 80 retailers in China including Lane Crawford, Golden Eagle and INXX. The brands have developed a very loyal consumer, celebrity and blogger fanbase in China including the likes of Lin Zhi Ling, Yang Mi, He Sui, Fil Xiao Bai, and Cecilia Song.