A local China Ready intern program by Regional Development Australia Murraylands and Riverland has seen the local tourism sector become better equipped to market the region internationally.
Part of a wider program delivered by the South Australian government to create a China Ready economy, two Chinese interns have spent six weeks working with tourism development manager Julie Bates.
Darren Wang and Heidi Hu, graduates from the University of Adelaide, were involved in significant work creating industry fact sheets for local business, Chinese focused daytrip itineraries and a WeChat account for the region.
Ms Bates said the program has allowed her to see the region in a new light.
“Darren and Heidi have offered unique insights into what attracts the typical Chinese visitor and have developed specific marketing resources to reflect this.
“WeChat is the strongest social media forum in China right now, it has incredible reach and in6luence, with an unrivalled scope for us to promote and sell tourism to China like never before.
“With the support of Darren and Heidi, our region now has a strong presence on WeChat, and we can develop this account to showcase our beautiful region to an international audience.”
The success of the program has only encouraged a broader strategy to build the region’s Chinese marketing assets.
“We are currently building a partnership with UniSA and the Adelaide Uni which we hope will create the opportunity for us to bring on board more Chinese students in the future to continue building our China Ready resources,” Ms Bates said.
However, the program hasn’t only been work for Darren and Heidi – they described some of their favourite experiences as eating Coorong Mullet for the first time, seeing a mob of wild kangaroos and taking in the full Monarto Zoo experience.October 5, 2016