Asian demand drives sales of SA freekeh
SASD Connect business Greenwheat Freekeh has been featured in an article by InDaily.
The company has seen demand for their product, an ancient superfood grain, skyrocket since beginning shipping to Japan and Korea for the first time.
Freekeh was promoted on the Korean Food Channel, which led to 168,000 orders.
The company has formed a partnership with a Singaporean company to produce a freekeh and rice blend, which will be marketed into all Asian countries, including China.
“Promotion on Korean television and a partnership with a company in Singapore is helping South Australian grain producer Greenwheat Freekeh reach new markets.
“Greenwheat Freekeh is the world’s leading premium producer of the ancient superfood, which it has been producing commercially in South Australia since 1997.”